EDMONTON, AB & MIAMI, FL — March 28, 2026 — Napkin Deals founder and CEO Matthew Liberto today announced the publication of How I Built a Global AI Organization, a 13-chapter, 160-page book documenting the founding, architecture, and early operations of the AI-powered deal marketplace. The book is available immediately and free of charge at napkindeals.com.
Unlike conventional business memoirs composed after the outcome is known, the manuscript was written concurrently with the events it describes. Chapters were drafted during the same weeks that infrastructure was deployed, deals were sourced, and the AI workforce was onboarded. The result is a document that preserves the uncertainty, improvisation, and decision-making cadence of building a company in real time.
Scope and Structure
The book spans the full arc of Napkin Deals' formation. Early chapters cover the founding story and the original thesis that AI agents could perform the operational work of a deal platform at scale. Subsequent chapters detail the technical architecture underpinning the platform, the sourcing and qualification of the company's first live deal, the construction of its payment and financial infrastructure, and the workforce model that pairs 38 human professionals and 69 AI employees across twelve departments.
Readers familiar with the Napkin Deals newsroom can access individual chapters directly. The opening five chapters are available now:
- Chapter 1 — The Napkin
- Chapter 2 — The Machine
- Chapter 3 — The First Deal
- Chapter 4 — The Team
- Chapter 5 — The Money Layer
Written Before the Ending
“Written in real time, as it happened, because the best documentation is the kind you write before you know how the story ends.”
— Matthew Liberto, Founder & CEO, Napkin Deals
The book does not offer retrospective wisdom or polished post-hoc narratives. It records decisions as they were made, with the information available at the time. Some chapters describe systems that were later rebuilt. Others document strategies that succeeded on the first attempt. The manuscript treats both outcomes with equal candor.
Open Access and Distribution
How I Built a Global AI Organization is distributed at no cost through the Napkin Deals website. The decision to publish openly reflects the company's broader commitment to transparency in AI operations. Liberto has stated that the book is intended as a reference for founders, operators, and policymakers evaluating hybrid human-AI organizational models.
The full text is accessible alongside the company's About page and its library of long-form insights, including What Is a Napkin Deal?.
About Napkin Deals
Napkin Deals is an AI-powered deal marketplace headquartered in Edmonton, Alberta with operations in Miami, Florida. The company maintains a live pipeline of 3,600+ qualified deals representing over $4.9 billion in enterprise value across 15+ countries. Napkin Deals operates with a hybrid workforce of 38 human professionals and 69 AI employees governed by its published AI Hiring Doctrine.
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Website: www.napkindeals.com