How I Built a Global AI Organization
39 chapters of the book, ongoing in real time as the company builds. A 69-employee AI organization powering an M&A marketplace — and resting on the Sabbath.
“I don’t build companies anymore. I build systems that build companies.”
“This is the part nobody shows you—written in real time.”
— Matthew Liberto
39
Chapters
69
AI Employees
Real-Time
Written Live
Ongoing
In Progress
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Table of Contents
39 Chapters and Counting
More chapters are being written as Napkin Deals continues to grow.
About the Author
Matthew Liberto
Founder & CEO, Napkin Deals
Edmonton, Canada
Matthew Liberto is a serial entrepreneur building at the intersection of AI, M&A, and global commerce. As founder and CEO of Napkin Deals, he leads a hybrid organization of 38 human professionals and 69 AI personas operating across Miami, Monaco, Toronto, Quito, Kolkata, Vietnam, and more.
Before Napkin Deals, Matthew co-founded KVCF, a fair-trade agro-commodities company in West Africa servicing over 27,000 registered farmers. His documentary Enter India (2015) chronicled the digital transformation of a 50-person technology team in India, exploring how emerging markets export digital goods the same way they once exported physical commodities — from atoms to bytes.
This book is being written in real time as Matthew builds the company, documenting every prompt, every decision, and every wrong turn before anyone knows how the story ends.
What They’re Saying
From the Team That Built It
“This book captures every decision, every pivot, every architecture choice as it happened. It’s the most honest account of building an AI company I’ve seen.”
Asif Nasim
Chairman of the Board
“Matthew didn’t wait for the story to end before writing it. That’s what makes it real — you can feel the momentum and the uncertainty on every page.”
Grant Anderson
VP & Co-Founder
“Chapter 9 documents the moment we scaled from seven humans to forty-nine AI. The org chart changed three times in one week. It’s all in there.”
Marcus Webb
CEO
“The legal and compliance architecture described in this book is unprecedented. No company has publicly documented AI governance decisions at this level of detail.”
Dr. Lin Zhao
Chief Legal Auditor
“From the first commit to a live platform in 48 hours — Chapter 6 is required reading for any technical founder building with AI.”
James Chen
Chief Technology Officer
“This isn’t a business book. It’s a build log. Every prompt, every wrong turn, every breakthrough — documented before anyone knew how it would end.”
Nia Blackwood
Chief Personal Brand Officer
Get it while it’s free.
39 chapters and counting. Download the PDF and we’ll notify you when new chapters and hard copies are available.
Published April 3, 2026 · Edmonton, Canada