Sell your business. Your way.
Designed for founders who want clarity and control — not pressure. We review every listing as buyers first, not just brokers.
No commitment · Takes under 5 minutes · Success-fee only
Is your business the kind we sell?
Two lanes, and most owners land in one of them.
Main Street & Mid-Market
Established, owner-operated businesses with real cash flow.
- Service Businesses
- Construction & Trades
- Healthcare Practices
- Manufacturing
- HVAC
- Landscaping
- Restaurants & Hospitality
- Franchises
Digital & Online
Internet-native businesses, sold to buyers who already know the model.
- SaaS
- E-Commerce
- Agencies
- Content & Media
- Marketplaces
- Mobile Apps
And it needn’t be a full sale — the same listing can be any of these:
- Full sale
- Asset sale
- Recapitalisation
- Refinancing
Don’t see yours? It’s still worth asking.
The marketplace runs across 11 sectors — no pitch, no obligation.
You only give more once they have
Listing is a feeler, not a commitment. Each step opens a little more — only after the one before proved it worth doing.
- 01
Put out a feeler
An anonymous listing drafted from your valuation — no company name, no contact details. You find out who's looking.
Commits you to nothing - 02
See who’s real
You share nothing new. Interested buyers sign an NDA before they can send you a single message.
Still nothing - 03
Fill in the real listing
Add proper financials once you know somebody real is there, so qualified buyers can assess instead of guess.
Only if there’s interest - 04
Open the data room
Documents released one buyer at a time, on your approval — then structured offers you accept or decline.
Only buyers you pickPaid plan
Nothing advances without you. Stop at any step, and whatever you haven’t shared stays yours.
Buyers are matched while you wait
Paid planBuyers publish mandates — industry, region, revenue, cheque size. The closest fits surface to you as anonymous profiles, never names.
An advisor that reads your pipeline
Free tier limitedAsk what an offer means or what to fix before diligence — it has your listings, buyer stages and offer terms in front of it.
Nobody finds out until you say so
Selling is the one decision you can’t talk about — so the process keeps it quiet by default, with no setting to switch on.
Your team won’t hear it from us
Your company name never appears on the listing and is scrubbed out of the description text.
Competitors can’t join the dots
Buyers see the shape of the business, not the brand — no name, no website, no contact details.
Nobody speaks to you unsigned
A buyer cannot message you before signing the NDA. The platform blocks it.
The real numbers move on your say-so
Documents release one buyer at a time, on your approval, and every download is recorded.
Our NDA is a click-to-accept agreement — the buyer types their legal name, accepts the terms, and the signature is stored with a timestamp against their account. It is not a countersigned e-signature document.
The things we don’t ask for
Some marketplaces advertise “free listing” and bury broker-style terms in the fine print. Here’s our version, in plain English.
- No exclusivity — list anywhere else too
- No fee when you find your own buyer
- Delist whenever you want, no approval needed
- No retainer, no listing fee
- Listing creates no obligation — a mandate is separate
- Nothing escalates to a broker unless you ask
And what it does cost
Listing is free — valuation, buyer pipeline, NDA gate, and structured offers included. You pay a success fee only when a deal closes; featured placement, the document vault, CIMs, and matched-buyer surfacing sit on paid plans. One honest caveat: if a buyer we introduced closes after your listing comes down, the fee still applies for a limited tail — written in plain English in our Terms.
See the full fee scheduleDon’t you need a specialist?
Not any more. What the job needs now is technology doing the heavy lifting and people who know how the other side thinks.
Your side
Their side
We sit on both sides of this table. We’ve spent years as the buyer — running diligence, pricing risk, walking away — which is how you learn what a buyer is thinking when they go quiet.
The technology
Does what a rolodex used to
Pricing, matching and the paperwork run on software — the twenty-years-in-one-industry part of the job doesn’t exist any more.
The people
Brokers and advisors, where it counts
Real people run your process and read every listing. Software finds the buyers; humans handle the deal.
The buyers
They come to us first
Acquirers tell us what they’re hunting for before you ever list — the table is full when you arrive.
Put those together and there isn’t a kind of business this doesn’t work for.
Meet the people who run your dealNot sure you’re ready? Most owners aren’t.
Eight in ten owners have no written exit plan. Five questions — the same five a buyer forms an opinion on before they look at anything else.
Answer the five above for a read on where you stand.
A rule of thumb, not a valuation — nothing is submitted or stored. Exit-planning figure: Exit Planning Institute, State of Owner Readiness.
Start with the number
You don’t have to decide anything today. Get the valuation, see what it says, and keep it to yourself if you want to.
No pitch on the call — most end with “come back when you’re ready”. Or see seller pricing first.
20,000+ live opportunities on the platform today
Listing does not constitute a mandate to sell, and no obligation is created until a formal agreement is signed. Valuation ranges are estimates generated from the information provided and comparable transactions — they are not appraisals. Napkin Deals is not a registered broker-dealer or investment advisor.