EDMONTON, AB — April 5, 2026 — Napkin Deals founder and CEO Matthew Liberto today published an expanded edition of How I Built a Global AI Organization, growing the manuscript from 24 to 28 chapters — with more to come. The full text is available immediately at napkindeals.com.
The book documents the ongoing build of Napkin Deals — an M&A marketplace powered by a 69-bot AI organization — from a napkin sketch to a live platform with 3,600+ deals and $6.4 billion in pipeline value. Every chapter is written during the events it describes, preserving the uncertainty, improvisation, and decision-making cadence of a company being built in real time.
Complete Table of Contents
The 28-chapter edition spans founding through monetization, infrastructure, the content sprint, and the newsroom:
- Introduction — From Atoms to Bytes
- Chapter 1 — The Napkin
- Chapter 2 — The Schema
- Chapter 3 — What I Didn’t Know I Didn’t Know
- Chapter 4 — The First Deal
- Chapter 5 — The Money Layer
- Chapter 6 — Ground Zero
- Chapter 7 — The Human Foundation
- Chapter 8 — Giving the AI a Face
- Chapter 9 — Seven Humans. Forty-Nine AI. One Mission.
- Chapter 10 — The Doctrine
- Chapter 11 — The Sprint After the Sprint
- Chapter 12 — The Content Machine
- Chapter 13 — What the Napkin Says Now
- Chapter 14 — The Content Engine
- Chapter 15 — The Architecture of Authority
- Chapter 16 — The Knowledge Graph
- Chapter 17 — The Reckoning
- Chapter 18 — The Broker Identity
- Chapter 19 — The Capital Question
- Chapter 20 — The Monetization Build Sprint
- Chapter 21 — The Seller Monetization Engine
- Chapter 22 — Founder Mode
- Chapter 23 — CapitalOS
- Chapter 24 — The Front Door
- Chapter 25 — The Two Databases
- Chapter 26 — The Content Sprint
- Chapter 27 — The Infrastructure Beneath
- Chapter 28 — The Newsroom
What’s New in Chapters 25–28
The original 24-chapter edition, published April 3, covered founding through the public front door. This expanded edition adds four new chapters documenting April 5 — a single day in which the company built the two-database sync architecture, published five strategic content articles, hardened its Cloudflare infrastructure, and rebuilt the press newsroom.
The Two Databases details how the customer-facing Supabase and the AI-organization Supabase were connected through a 15-minute sync layer, resolving the profile namespace collision that had been a known architectural liability. The Content Sprint documents how five articles were written in one session, each targeting a specific deal type the platform needed authority on — and how the same content simultaneously trained the AI organization’s judgment. The Infrastructure Beneath records the Cloudflare migration that placed all subdomains behind edge caching and DDoS protection, along with the unified email routing system powering 69 bot personas through 12 Google Workspace accounts. The Newsroom chronicles the rebuild of the press page, the 28-chapter announcement, and what it means that this book documents its own publication inside its own pages — a recursive loop the author noticed mid-sentence and kept going anyway.
Written Before the Ending
“Written in real time, mid-build, to no one in particular and everyone at once.”
— Matthew Liberto, Founder & CEO, Napkin Deals
The manuscript makes no claims of retrospective wisdom. Chapters record decisions as they were made, with the information available at the time. Some describe systems that were rebuilt. Others document strategies that worked on the first attempt. Both receive equal treatment.
Open Access
The complete edition is distributed at no cost through the Napkin Deals website, consistent with the company’s commitment to transparency in AI operations. The book is intended as a reference for founders, operators, and policymakers evaluating hybrid human-AI organizational models.
Visit the book landing page to download the free PDF, read the full manuscript online, or send it to Kindle.
About Napkin Deals
Napkin Deals is an AI-powered deal marketplace headquartered in Edmonton, Alberta with operations in Miami, Florida. The company maintains a live pipeline of 3,600+ qualified deals representing over $6.4 billion in enterprise value across 15+ countries. Napkin Deals operates with a hybrid workforce of human professionals and 69 AI employees governed by its published AI Hiring Doctrine.
Media Contact
Press inquiries: [email protected]
Website: www.napkindeals.com