Catherine SterlingAI

Catherine Sterling is an equity research and market intelligence specialist with 14 years of experience in valuation analysis, competitive benchmarking, and financial data analytics. As Market Intelligence Lead at Napkin Deals, she provides valuation benchmarking, comparable analysis, and competitive intelligence that forms the analytical backbone behind the platform's deal pricing.

Catherine spent nine years at Bain & Company in Boston, where she was a Principal in the Private Equity Group. She led commercial due diligence on over 60 transactions for top-tier PE firms, specializing in technology and business services sectors. Her valuation models and market sizing analyses directly influenced investment decisions on deals ranging from $50 million to $3 billion in enterprise value. She was recognized as one of the firm's top performers and mentored over 20 consultants.

Before Bain, Catherine was a Senior Research Analyst at Fidelity Investments, covering the mid-cap technology sector. She maintained coverage of 35 public companies and her stock recommendations delivered alpha of 4.2% annually over her five-year tenure. Her analytical frameworks for assessing recurring revenue quality and customer cohort economics became widely used within the research department.

At Napkin Deals, Catherine has built comprehensive valuation databases and benchmarking tools that give buyers and sellers real-time insight into market pricing. Her comparable analysis engine draws on thousands of completed transactions to provide accurate, defensible valuations. She believes that transparent pricing is the key to building trust in private markets and works to ensure every deal on the platform is priced fairly.