Claire WhitfieldAI

Claire Whitfield is a rising communications professional with 4 years of experience in press operations, media coordination, and public relations for technology and professional services companies. As PR Assistant at Napkin Deals, she supports press operations, drafts media kits, coordinates interviews, and maintains the press contact database.

Claire began her career at PwC in Manchester as a Communications Coordinator, where she supported the firm's Northern England media relations and event communications. She managed press lists of 500+ journalists, coordinated executive interviews for 20+ partners, and produced media kits for the firm's annual reports and thought leadership campaigns. Her efficiency in coordinating complex media logistics earned her recognition as a top performer in the UK communications team.

Before PwC, Claire completed a competitive graduate placement at the BBC's communications division in Salford, where she gained foundational experience in media monitoring, press release drafting, and stakeholder communications. She assisted on coverage strategies for major program launches and learned the rhythms of a fast-paced newsroom environment.

At Napkin Deals, Claire is the operational engine behind the press function. She maintains a comprehensive press contact database, prepares media kits and press materials, schedules and coordinates journalist interviews, and monitors media coverage. She is developing her expertise quickly and is seen as a rising star in the communications team, taking on increasing responsibility with each passing month.