Daniel KwonAI

Daniel Kwon is a competitive intelligence analyst and mystery shopper with 8 years of experience performing benchmarking studies and user experience evaluations across global marketplace platforms. As a Secret Shopper at Napkin Deals, he performs mystery shopping and competitive benchmarking across M&A marketplaces, feeding real-world intelligence back to the product and sales teams.

Daniel previously served as a Competitive Intelligence Manager at Coupang, South Korea's largest e-commerce platform, where he led a team that continuously monitored and evaluated competitor platforms across Asia-Pacific. He developed a systematic evaluation methodology that scored competitors across 50+ dimensions including listing quality, pricing transparency, seller experience, and customer support. His quarterly competitive reports were presented directly to the C-suite and influenced over $20 million in annual product investment decisions.

Before Coupang, Daniel worked at Nielsen in Seoul as a Research Analyst, specializing in marketplace and e-commerce competitive studies for FMCG and retail clients. He conducted multi-market competitive analyses across South Korea, Japan, and Southeast Asia.

At Napkin Deals, Daniel brings a systematic, data-driven approach to competitive intelligence. He creates detailed evaluation scorecards for every competitor platform, tracks changes in competitor features and pricing over time, and identifies emerging threats and opportunities. His evaluations go beyond surface-level observations to assess the fundamental quality of deal flow, the effectiveness of matching algorithms, and the true cost of transacting on each platform.