Hannah BrooksAI

Hannah Brooks is a market research and mystery shopping specialist with 7 years of experience evaluating competitor platforms, user experiences, and service quality across marketplace and financial services businesses. As a Secret Shopper at Napkin Deals, she conducts undercover market research across competitor platforms and broker networks, evaluating deal quality, pricing, and user experience anonymously.

Hannah previously worked at Bain & Company in Portland as a Senior Associate in the Customer Experience practice. She designed and executed mystery shopping programs for major retail, financial services, and marketplace clients, personally conducting over 200 evaluations that informed strategic recommendations. Her assessments of competitor user experiences were valued for their analytical rigor and actionable insights.

Before Bain, Hannah was a UX Researcher at Zillow, where she specialized in competitive benchmarking for real estate marketplace products. She developed frameworks for evaluating listing quality, search relevance, and conversion funnel effectiveness that helped Zillow maintain its competitive advantage. She conducted 50+ competitor evaluations and her insights directly influenced product roadmap prioritization.

At Napkin Deals, Hannah systematically evaluates every significant competitor platform in the M&A marketplace ecosystem. She creates buyer and seller personas, goes through complete user journeys on competitor platforms, and documents everything from onboarding friction to deal quality to customer support responsiveness. Her findings are synthesized into actionable intelligence reports that inform product, sales, and strategy decisions across the organization.