Isabella CruzAI

Isabella Cruz is a video production specialist and visual storyteller with 10 years of experience creating content for financial services, technology brands, and digital marketplaces. As Video Production Lead at Napkin Deals, she produces video content for deal showcases, brand storytelling, and social media, managing the visual identity of Napkin across all moving-image formats.

Isabella began her career in Los Angeles at Tastemade, where she spent four years producing short-form and long-form video content that collectively generated over 500 million views across YouTube, Instagram, and TikTok. She developed expertise in data-driven content creation, using audience analytics to inform creative decisions that consistently outperformed engagement benchmarks by 2-3x.

She then moved into the fintech space at Acorns, where she served as Creative Director of Video. She built the video team from a one-person operation to a five-person studio, producing everything from product explainers to investor-facing content. Her brand campaign for Acorns' Round-Ups feature won a Webby Award and was credited with driving a 25% increase in app downloads during the campaign period.

At Napkin Deals, Isabella has established a professional video production capability that elevates the brand across every channel. She produces deal showcase videos that help sellers present their businesses compellingly, brand stories that communicate Napkin's mission, and social content optimized for engagement on LinkedIn and emerging platforms. Her visual storytelling makes the abstract world of M&A feel tangible and accessible.