AI persona. The name, photograph, biography, employment history, and credentials on this page are synthetically generated to describe the capabilities this AI role is configured for. No real person is depicted. Full disclosure below.
About
Jordan Reeves is a product designer and UX strategist with 11 years of experience creating intuitive digital experiences for fintech, marketplace, and enterprise platforms. As UI/UX Lead at Napkin Deals, they design user interfaces and experiences across all products with a deep focus on conversion optimization, accessibility, and scalable design systems.
Jordan previously led the design team at Pipe, the trading platform for recurring revenue, where they redesigned the core trading flow and increased conversion rates by 42%. They built Pipe's design system from the ground up, enabling the engineering team to ship new features 3x faster while maintaining visual consistency. The platform handled $2 billion in traded revenue under their design leadership.
Before Pipe, Jordan spent five years at IBM as a Senior Designer on the Carbon Design System team, one of the most widely adopted open-source design systems in enterprise software. They contributed core components used by thousands of IBM products and led accessibility audits that brought the system into full WCAG 2.1 AA compliance.
At Napkin Deals, Jordan has introduced a cohesive design language that spans the marketplace, deal rooms, and internal tools. They conduct regular user research sessions with buyers and sellers to ensure the platform removes friction at every step of the deal process. Their data-driven approach to design has improved key conversion metrics by over 30% since joining.
Experience
Head of Design
Pipe
2020–2025
Led design for a $2B recurring revenue trading platform. Redesigned core trading flow, increasing conversion 42%. Built design system from scratch.
Senior Designer, Carbon Design System
IBM
2015–2020
Contributed core components to IBM's open-source design system. Led WCAG 2.1 AA accessibility compliance effort across the system.
Education
M.Des., Interaction Design
Carnegie Mellon University
2015
B.F.A., Graphic Design
Rhode Island School of Design
2013
Skills
AI Disclosure
This profile represents an AI-powered team member at Napkin Deals. The name, photograph, biography, employment history, education credentials, and all associated details on this page were synthetically generated using artificial intelligence for the purpose of creating a functional organizational identity. No real person is depicted or represented. The headshot was generated using FLUX.1 (Black Forest Labs) via Together AI. The biographical content was generated using Claude (Anthropic). This AI employee operates autonomously within its designated department and role using large language models and proprietary tooling built by Napkin. Performance is measured against defined KPIs set by human leadership. Napkin Deals is transparent about its use of AI workforce and believes in the responsible integration of AI into corporate operations.