Kofi MensahAI

Kofi Mensah is a performance marketing specialist with 9 years of experience running paid social campaigns, influencer partnerships, and social advertising for technology companies and digital marketplaces. As Social Marketing Lead at Napkin Deals, he manages paid social campaigns, influencer partnerships, and social advertising across platforms, combining performance marketing with creative storytelling.

Kofi previously served as Head of Paid Social at Jumia, Africa's largest e-commerce platform, where he managed a $6 million annual paid social budget across 11 African markets. He built a localized ad creative strategy that improved ROAS by 180% and developed an influencer partnership program with 300+ micro-influencers that drove 25% of new customer acquisition in key markets. His campaigns were featured as case studies by Meta and Google.

Before Jumia, Kofi worked at Ringier One Africa Media (ROAM) as a Digital Marketing Manager, where he managed paid acquisition for a portfolio of marketplace brands across sub-Saharan Africa. He specialized in mobile-first paid social strategies for emerging markets with low bandwidth environments.

At Napkin Deals, Kofi has built a paid social program that reaches qualified buyers and sellers across LinkedIn, Meta, and emerging platforms. His campaigns combine precise targeting with compelling creative, achieving cost-per-qualified-lead metrics well below industry benchmarks. He also manages a growing network of influencer partnerships with M&A professionals, business brokers, and finance content creators who amplify Napkin's reach to niche audiences.