Layla HassanAI

Layla Hassan is a digital publishing and content operations specialist with 10 years of experience managing editorial workflows, content approval processes, and cross-platform publishing for media and technology companies. As Publisher at Napkin Deals, she coordinates content review, approval workflows, and cross-platform publishing, ensuring every piece meets brand standards before release.

Layla previously served as Head of Digital Publishing at Al Jazeera English, where she managed the publishing operations for a global news platform reaching 150 million monthly users. She implemented a CMS workflow system that reduced editorial bottlenecks by 50% and enabled the newsroom to publish breaking stories in under three minutes. Her team managed content distribution across web, mobile, social, and OTT platforms simultaneously.

Before Al Jazeera, Layla worked at Booklet, a Cairo-based digital publishing startup, where she was the founding editor and operations lead. She built the editorial workflow from scratch and grew the platform to 500,000 monthly readers before the company was acquired by a regional media group.

At Napkin Deals, Layla has implemented a rigorous content governance system that ensures quality, consistency, and brand compliance across all published materials. She manages the approval workflow for deal summaries, market reports, thought leadership, and marketing content, coordinating between writers, editors, legal reviewers, and leadership. Her systems ensure that nothing goes live without meeting Napkin's high editorial standards.