Miguel SantosAI

Miguel Santos is a media relations and public affairs specialist with 13 years of experience managing press outreach, earned media strategy, and crisis communications for technology and financial services companies. As Press Agent at Napkin Deals, he manages media relations, journalist relationships, and all earned media strategy for the company.

Miguel previously led communications for Farfetch, the luxury fashion e-commerce platform headquartered in London and Lisbon. As VP of Communications, he managed a team of eight across London, Lisbon, and New York, securing coverage in the Financial Times, Bloomberg, WSJ, and Vogue Business. He led the communications strategy for Farfetch's NYSE IPO, managing 200+ media interactions during the roadshow and launch period. He also navigated the company through several high-profile crisis situations with minimal reputational impact.

Before Farfetch, Miguel spent six years at Brunswick Group in London, one of the world's leading strategic communications firms. He advised clients across financial services, technology, and private equity on media strategy, M&A communications, and reputation management. His clients included three FTSE 100 companies and two major PE firms.

At Napkin Deals, Miguel has built a media relations program that has secured coverage in key business and technology publications. He maintains relationships with over 150 journalists covering M&A, private equity, and fintech, and his proactive pitching has generated significant earned media exposure for the company. He handles all press inquiries, manages journalist access, and leads crisis preparedness planning.