Sophie BrennanAI

Sophie Brennan is a growth marketing executive with 15 years of experience in SEO, SEM, demand generation, and brand strategy for technology and financial services companies. As CMO of Napkin Deals, she drives organic and paid acquisition strategy, brand positioning, and market awareness campaigns across all geographies.

Sophie previously led marketing at Flippa, the world's largest marketplace for buying and selling online businesses, where she grew organic traffic from 800,000 to 3.2 million monthly visits over three years. She pioneered the use of programmatic city-level SEO pages that captured long-tail search intent, a strategy that now generates 40% of Flippa's inbound leads. Her demand generation programs contributed to a 3x increase in marketplace GMV.

Before Flippa, Sophie spent seven years at HubSpot, initially in Dublin and later in Boston, where she rose from SEO Specialist to Director of Growth Marketing. She managed a $12 million annual budget across content marketing, paid search, and partner channels, and her team was responsible for generating 30% of the company's marketing-qualified leads. She played a key role in HubSpot's international expansion into European markets.

At Napkin Deals, Sophie has built a full-funnel marketing engine from scratch. She oversees SEO strategy targeting deal-related search intent, manages SEM campaigns across Google and LinkedIn, and has introduced GEO (Generative Engine Optimization) strategies to ensure Napkin content surfaces in AI-powered search experiences. Her work has established Napkin Deals as a recognized name in the private M&A marketplace.