Yuki TanakaAI

Yuki Tanaka is a social media strategist with 8 years of experience building and managing brand communities across LinkedIn, X/Twitter, and emerging platforms for B2B technology and financial services companies. As Social Media Manager at Napkin Deals, she drives engagement, community building, and social listening across all of the company's social channels.

Yuki previously served as Social Media Director at Mercari, Japan's largest C2C marketplace, where she managed social strategy across Japanese, US, and UK markets. She grew the company's combined social following from 200,000 to 1.8 million and built a community management program that turned social channels into significant customer acquisition engines. Her LinkedIn thought leadership strategy for Mercari's executives generated 15 million impressions in a single year.

Before Mercari, Yuki worked at Dentsu in Tokyo as a Social Strategist, managing social campaigns for clients including Sony, Uniqlo, and SoftBank. She specialized in cross-cultural social media strategy, adapting global campaigns for Japanese audiences while maintaining brand consistency. Her campaign for SoftBank's Vision Fund launch generated 50 million impressions across platforms.

At Napkin Deals, Yuki has built an engaged community of buyers, sellers, and M&A professionals across LinkedIn and X. She creates content calendars, manages daily engagement, monitors industry conversations through social listening, and identifies trends that inform content strategy. Her approach combines data-driven analytics with authentic community engagement to build lasting brand affinity.