EDMONTON, AB — April 2, 2026 — Napkin Deals today announced that the complete 24-chapter edition of How I Built a Global AI Organization by Matthew Liberto is now available for free download and online reading at napkindeals.com/book. The expanded manuscript nearly doubles the scope of the original 13-chapter release published on March 28, 2026, and documents the full arc of building an AI-powered deal marketplace from a napkin sketch to a live global platform.
The book was written in real time — each chapter drafted during the same period as the events it describes. This is not a retrospective memoir composed after outcomes are known. It is a contemporaneous record of decisions, architecture choices, hiring strategies, and operational pivots captured as they happened. The result is a manuscript that preserves the uncertainty, improvisation, and pace of building a company while the company is still being built.
From 13 Chapters to 24
The original release covered the founding thesis, technical architecture, first deal, team formation, and financial infrastructure of Napkin Deals. The expanded edition adds eleven new chapters that document the construction of the content engine, the development of the knowledge graph, the creation of broker identity systems, the capital question facing the organization, the monetization sprint, the seller engine, and the transition from founder mode to organizational governance.
Chapter 23 introduces CapitalOS — the moment the company's infrastructure crossed the threshold from internal tooling to a standalone product. CapitalOS represents the institutional origination layer of Napkin Deals, designed to serve family offices, private equity firms, and institutional buyers seeking structured deal flow. Full details on CapitalOS are available at napkindeals.com/institutional.
Chapter 24, titled "The Front Door," documents the public website itself — the design decisions, content strategy, and information architecture that transformed a back-end deal platform into a public-facing marketplace. It treats the website not as a marketing asset but as a product in its own right, one that serves sellers, buyers, capital partners, and the general public simultaneously.
Free Access, No Restrictions
The complete book is available as a free PDF download at napkindeals.com/book. No registration, email capture, or paywall stands between the reader and the manuscript. The full text is also available for online reading directly on the website. This distribution model reflects the same transparency principles that govern the company's AI workforce, its deal operations, and its published AI Hiring Doctrine.
"Most business books are written after the ending is known. This one was written before. Every chapter was drafted during the week it describes. That means the reader gets the real version — the version with uncertainty still intact, where the next decision hasn't been made yet and the outcome is genuinely unknown. That's the version worth reading."
— Matthew Liberto, Founder & CEO, Napkin Deals
A Living Document
The manuscript is treated as a living document. As Napkin Deals continues to evolve — expanding its deal pipeline, growing its AI workforce, and developing new product surfaces — additional chapters may be appended. The 24-chapter edition represents the state of the company as of April 2026, but the story is explicitly unfinished. The book's structure accommodates continuation because it was never designed to have a final chapter.
About Napkin Deals
Napkin Deals is an AI-powered deal marketplace headquartered in Edmonton, Alberta with operations across Canada and the United States. The platform currently has 3,600+ qualified deals representing over $6.4B in enterprise value and is growing rapidly as new deals get listed and accounts are created for buyers, sellers, lenders, banks, and institutional clients from around the world. Napkin Deals expects tens of thousands of deals in the short term and operates with a hybrid workforce of human professionals and AI employees governed by its published AI Hiring Doctrine.
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Website: www.napkindeals.com